Colors are an important part of every bike. They shape the overall feel, highlight the design, and often reflect the personality of the rider. For this season, we decided to take a fresh look at our color range.
A major change in AZUB’s color lineup
It has actually been many years since we made such a major update—most likely more than a decade. That’s why we approached this change with extra care.
The result is a completely updated palette that better matches today’s trends while still keeping the unique AZUB character.
We have kept the very popular Deep Black Matte, which remains a timeless and versatile choice. Also the Pearl Night Blue remains in the offer. At the same time, we’ve introduced new shades that bring a more modern and refined look to our bikes.
A Palette for Every Rider
When developing our new color range, we made a conscious effort to broaden the palette and create options that appeal to a wider range of riders. With input from across the AZUB team, including many of the women who ride and work with us, we selected colors that feel fresh, modern, and enjoyable on the road.
Highly visible Lime Green
Some changes were also necessary. Due to increasing environmental requirements for powder coatings—and the high defect rate during application of certain types—we were forced to discontinue neon colors.
This means saying goodbye to Neon Yellow. We know it has been a favorite for many riders. As a replacement, we are introducing a new Lime Green with a deep metallic finish. It offers a fresh, distinctive look and remains highly visible on the road, even without the neon effect.
We believe the new palette will help every rider find a look that fits their style—and enjoy their bike even more.
Because in the end, it’s not just about how the bike rides, but also how it feels.
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