BRIEF HISTORY & THE ESSENCE OF THE COMPANY

From the cheapest to premium

When Aleš Zemánek started constructing and assembling his first recumbent bikes in his former boyhood room, he was even then trying to achieve maximum functionality and quality that his resources and available technology offered. On the Czech market, the price was acceptable, and for the entire western world it was, rather than anything else, cheap. We need to remember that Aleš started four years before the Czech Republic joined the European Union and with each shipment abroad there was the hassle with customs documents and other bureaucracy. On the one hand, the low price was an obvious advantage, on the other hand it posed a significant problem, as our bikes were regarded as a cheap brand of recumbents from Eastern Europe.

Nevertheless, over the years we have proved that the Czech engineering and industrial tradition that gave the world brands such as Tatra, Škoda, Česká zbrojovka, Jawa or Baťa has carried on through to the next generation and that the skill and the feel for high quality manufacturing has also been reflected in a small company in Uherský Brod, called AZUB. Gradually, the properties of our bikes improved dramatically. Today, we are one of the leaders in the recumbent bike industry, the winner of three Trike of the Year awards from Bentrideronline.com, and we regularly launch new products that take the modern cycling world and bring it into the world of comfortable recumbents.